EGH202 : History of Persuasion

Convenor(s): Dr Richard Steadman-Jones


Please note: This module may or may not run in any given semester. Please check with the tutor.

General Information

We shall look at a number of text-types associated with particular domains: journalism, advertising, political speaking, science writing, and preaching. We shall use the tools of stylistics and textual analysis to look at what counts as authoritative or persuasive communication in each area. For example, contemporary journalism makes use of very distinctive methods of structuring narrative, while in science writing it is usual to write in a highly impersonal style rarely found in other contexts. We shall think about why these stylistic characteristics have come to be associated with these different types of writing, looking both at the history of each and its status in present-day culture and society.


There will be two lectures each week to introduce you to important concepts and demonstrate different techniques of analysis. In addition, there will be a weekly seminar in which you can practice these techniques and share your ideas with the group. The course is also supported by a number of podcasts available through the MOLE site.


Essay (2,000 words) - an analysis of texts selected by you: 50% Exam - one stylistic comment question and one essay: 50%

Contact Details

0114 222 0218

Information last changed: Wednesday 18th of April 2018 :: 09:27:29 AM (BST)


The University of Sheffield, Western Bank, Sheffield, S10 2TN, UK